my toolkit

People ask me what tools I use.

Here’s the honest answer: not that many. I spent years chasing “the best” productivity stack. Tried everything. Most of it was noise.

What’s left is what actually works. Every day. No exceptions.

8 public workshops a month. Private training for startups and companies. A weekly newsletter. One person running it all (plus a team of AI agents who never sleep).

The best productivity stack is the smallest one that actually works.

(Some links are affiliate links. I’ll be upfront about it. I only recommend stuff I actually use, and I’ll tell you which ones give me a cut.)

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⚡ The Core

Claude Max + Claude Code

This is the whole thing.

My entire AI team. All the writing. All the editing. All the planning. Everything runs on Claude.

I tried GPT. I tried Gemini. I kept coming back. Claude just thinks differently. More like a collaborator, less like a search engine.

The magic happens through Claude Code. It’s how I actually run the agents, deploy the website, manage files. All from one terminal. I use it almost 24/7.

Without this, there’s no team. There’s no system. There’s just me, doing everything manually again.

What I pay: $100/mo for Max (worth every penny). $20/mo Pro is great to get started.

👉 claude.ai (no affiliate, Anthropic doesn’t have one)

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Obsidian

The brain.

Every prompt. Every agent instruction. Every piece of content I’ve ever written. It all lives in one folder on my computer.

I tried Notion. Too slow. Tried Roam. Too complicated. Obsidian is just markdown files. Simple. Fast. Mine.

The app is free. I pay $4/mo for Sync so I don’t lose everything if my laptop dies. Worth it.

What I pay: $4/mo for Sync

👉 obsidian.md (no affiliate)

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✅ Productivity

Wispr Flow

This one changed how I work.

I talk. The computer writes. Hebrew, English, switching mid-sentence. It just figures it out.

I used to type everything. Now I talk through ideas while walking. I dictated parts of this page on my phone.

Took me embarrassingly long to try voice typing. Now I can’t go back.

What I pay: $10/mo

🎁 Get a free month of Pro → (affiliate link, gives you a free month, gives me a cut)

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Todoist

Where ideas stop being ideas and start being tasks.

Everything the agents produce eventually ends up here. Newsletter draft done? Task to review it. Workshop feedback in? Task to process it.

I’ve tried fancy project management tools. Notion databases. Trello boards. I always come back to a simple list.

What I pay: Free tier works fine. Pro is $4/mo if you want API, labels and filters.

👉 Try Todoist → (affiliate link)

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🎨 Creation

Replicate

API for running AI image models. Sounds technical. It’s not.

All the illustrations in my newsletter? Made here. I describe what I want, pick a model (I use Nano Banana for the playful style), and it generates options.

No subscriptions. Pay per image. A few cents each. I’ve spent maybe $15 total in six months.

What I pay: Pay per use (usually $0.01-0.05 per image)

👉 replicate.com (no affiliate)

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Eleven Labs

AI voice synthesis.

The English voiceovers in my videos? That’s Eleven Labs. Not my voice. (My English accent is... fine. This is better.)

The quality is scary good. First time I heard it, I did a double-take.

What I pay: Free tier for testing. $5/mo when I need more.

👉 elevenlabs.io (no affiliate yet)

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🌐 Infrastructure

Netlify

Where my website lives.

Free hosting. Connects to my files. When I tell Claude “deploy the website,” it pushes to Netlify and the site is live in 10 seconds.

I used to think I needed a developer for this stuff. Turns out I needed a free account and one integration.

What I pay: Free

👉 netlify.com (no affiliate)

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📬 Distribution

Substack

You’re reading this on it.

Simple. Free. Does one thing well: sends emails and hosts a blog.

I don’t need fancy automation or complex funnels. I need to write and send. This does that.

What I pay: Free

👉 substack.com (no affiliate)

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That’s it. 8 tools.

Not 47 “essential” apps. Not a complicated stack that takes a month to set up.

Total cost: ~$120/month. (Less if you start with Pro instead of Max.)

That’s cheaper than one freelancer for one hour. And it runs 24/7.

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Want to see how these tools actually work together?

I run a 2-hour live workshop where I show the entire system. Not just slides. Not only the theory. You’ll leave with a working system, not just notes.

300+ people have done this workshop. Most leave with their first agent running before the session ends.

Check the next workshop date →